The Naked Ute campaign was created to challenge the perception that the Volkswagen Amarok was a city ute. The 4WD was stripped bare of its badges, luxuries and comfort. It was then put through a series of very tough tests in very rough conditions by staunch critics. The campaign was given it’s own brand identity and a set of unique typefaces were created.

Via DDB Sydney
Chief Creative Officer : Toby Talbot
Deputy Executive Creative Director : Cam Hoelter
Senior Art Director : Jade Manning
Senior Writer : Vincent Osmond
Typography/Design : Domenic Bartolo
Creative Tech Director : Shaun O’Connor